ANALYSING THE PRACTICABILITY OF RECRUITMENT THROUGH SOCIAL NETWORKS: A CASE STUDY OF VKONTAKTE
PJSC RUSSIAN REGIONAL DEVELOPMENT BANK
Abstract. The paper presents the results of an analysis of the practicability of recruiting personnel through social networks using the Vkontakte social networking site as an example. To that end a study of career behaviour as conditioned by demographic factors, with predicted length of employment for employees drawn from social networks, compared with labour market demand, was conducted. The paper also features a comparative analysis of labour market demand patterns and university specialist supply patterns.